Through our organizational vision development service, Legendary Consulting, we help business teams look at their work and get clear about the archetypal core of their business.  What most inspires you to do this work?  What makes your best customers so devoted to you? 

    For years, businesses have been treating vision, mission or purpose statements in the same way they treat their logo -- like valuable but empty propaganda that goes on the outside of the package.  This may sell some products, but it doesn't work anymore.  Employees know the propaganda, and hate the lies.  The workforce is connected to the broader world through social media like Facebook and Twitter.  Employee dissatisfaction has always cost productivity, employee turnover, and product quality; now it directly reduces sales.
    Small businesses have often seen this more clearly because their executive team is also their workforce, but because of the scarcity of time and money small businesses often neglect the work of clarifying their core values until they face some kind of crisis -- by which point it may be too late.

    Whether your business is small or large, you need to go beyond empty branding to understand the core value(s) of your business -- what you care about, what you contribute, why the world can't do without you.  That can inspire you (all of you, founders, employees and customers) to continue to develop your business.  A vision statement should just be a way of talking about a deep truth that your whole team carries with them every day; getting clear about this together is what makes it possible for some businesses to become Legendary.

    To work with us, or to learn more about our work, email ntw@integrityunlimited.co.uk or give us a call on 07766 093015.  We look forward to serving you.